We’ve hosted the Break-out Session recently about the Market Research for a product.
Rotterdam Venture Cafe is a place for startups and innovators where you can meet a lot of guys who involved in this area.
Of course, there are a lot of just some students who came for free beer only. But some questions from our participants was quite relevant.
And looking over these questions I understand it almost impossible to define the certain Market Size for a product by usual methodology and standard approach from business literature. Mostly some tricky ways and indirect methods work.
It is always useful to make the real Market Research for each startup and do it deeply. And it should be done by product owners exactly. Because it also related to Competitive Research, audience and Business model.