Infoshina - the Top niche country retailer

How to become a top e-commerce leader in 2 years

The Top-3 e-commerce retailer in Ukraine for car tires and wheels with up to 1M monthly visitors in the hot season.

At the moment, this company is the most well-known Retailer in Ukraine by the turn-over volume. And even by the import volume as an official dealer of top tires brands such as Goodyear, Michelin, Continental and many more others. With warehouses in three ukrainian megapolises: Kyiv, Kharkiv, Lviv.

We can see the confirmation of it by Similarweb Report for 2019 year. It is based on the following criteria: monthly visitors traffic, country rate and industry rate

Tires MarketPlayers
Infoshina Traffic

Ambitious to be a Market Leader?

It was a challenge from the beginning when we've discussed this project with our Client. They wanted to become TOP-10 retailer in this niche inside the country in 2 years from zero. Even willing to push out the well-known leader of that time Rezina.cc and others.

And it was possible because our customer was experienced ex-top-manager of that great competitor.

It was a path of attempts, fails, tests, analysis, brainstorms and sometimes even fights. Balance between the Art of Client's project management and our consultancy. Research for a lot of possible solutions and choosing the best of them.

First business processes

First of all, we've created it based on our own e-commerce platform, P-Cart. And with integration to accounting system 1C including Product Information Management (PIM).

A lot of excel pricelists from many ukrainian tires providers was collected daily in 1C. To define the most optimal price and real stock for each of 40 000 products.

It was tons of exchanging information every minute between web-project and accounting system: new products, pictures, prices, stocks, orders.

First business processes

Improving the design

Then it was a challenge to implement a new design. Because of it always tricky to work with external designers who don't dive deeply into the project. And make some template mockups changing sexy girls for tires and rims.

So we need to provide the most convenient way for site visitors to choose easily the optimal product for each one.

Products filtration

It could be a usual thing to make a convenient filtration of products by parameters like size, brand, season, price range. But for tires and rims it is a bit challenging, because inside one category we have tens of thouthands of tires or rims.

Especially in a hot season when hundreds of visitors explore your web-site at the same time.

Products filtration

Tricky text search

After we've collected a millions of real user's search requests inside the web-site we got a chance to analyse it and improve.

It was a batch of even multiple mistakes in the search text. Attempting to search by different languages. Or even attempts to search by car kind, like "tires for VAZ"

Ok, new algorithm since works much better!

How to increase aquisition and retention?!

Reviews scraper

It is very important for potential buyer to know the opinions of previous buyer if this product suitable or not for him. So reviews help us to up the trust for your products.

But how to get many reviews for a new web-site? Especially when you have 40 000 goods? Collecting of it is long as an eternity...

The solution could be to scrap it from existing marketplaces giants. It was Yandex-Market and Hotline that time.

It brought us

Reviews scraper
Tires & Rims selection by car model

Tires & Rims selection by car model

Sometimes visitor doesn't know exactly parameters of tires for own car. Even it could be different for winter and summer. But it is quite enough to know the car model and get suitable products.

Selection by Manufacturer

Often happens when user completely faithful to the Brand he've used always and knows well. Then he need to choose the suitable model of tire by Brand. Let's make it convenient for him.

Selection by Manufacturer

Price reduction notification

Price reduction notification

Sometimes visitor need only some certain product and no one else. But price could be very high temporary at the hot season time. Looking on price changing diagram he could leave just own email to get the notification when price become lower. And they get back and purchase.

Notify me when available

Some product could be unavailable at the moment. But if you need exactly this one - it is just enough to click the button to get reported when this item arrive.

Tires and Rims calculator

Tires and Rims calculator

For each certain car exists the recommendation from manufacturer about the tires and rims sizes. But if you'd like to increase resilience of your car in winter time or you need tuning your car to make it more sporty - just use the Tire Calculator.

Recommended and similar products

For each product we recommend visitor to see also some similar product to make a choice easier. Or we show some recommended products to purchase together. It helpful and increases the average check and, accordingly, your profit.

Recommended and similar products

Technologies

Python

Python

Django

Django

HTML5

HTML5

MemCacheD

MemCacheD

Java Script

JavaScript

PostgrSQL

PostgreSQL

Redis

Redis

Bootstrap

Bootstrap

JQuery

JQuery

CSS3

CSS3

Integrations

1C

1C

CloudFlaire

CloudFlare

Privat24

Privat24

Timeline

  • 2013 July

    - Start Project

  • 2014 January
    - First redesign
  • 2014 March
    - Massive SEO improvements
  • 2014 May
    - Moving to new Accounting system
  • 2014 July
    - Moving to a new power server
  • 2016 February
    - Top 3 Retailer in Ukraine
  • 2016 May
    - Second Redesign
  • 2017 - November
    - Building own technical team

Project web-site link

https://infoshina.com.ua

Infoshina Demo

Let’s find out how to become a leader in your business niche?

Book a strategy session

Eugene Matlay

Eugene Matlay, Infoshina's CEO & Co-Founder

Some issues looked like impossible. But we always found a solution by joint efforts and achieved the result we needed. So many thanks to the The7bits team for that.

Read the full Review ...